The brain behind the brand, Unfertilized Eggs®, is none other than Jerra Latrice Mitchell.

At age 15, she knew she didn't want to have children. Considering it was a taboo topic back then, she chose to remain silent to avoid backlash. 

Times have changed now. 

She empathizes with the isolation and stereotyping that can occur as a result of standing firm in such a patriarchal society.

Through Unfertilized Eggs, Jerra advocates for childfree people and encourages them to be BOLD and UNAPOLOGETIC about their lifestyle through offering apparel, journals, and other unique, quality merchandise. 

She also aims to dispel the myth that childfree people are selfish, incapable of nurturing, and irresponsible. 

In her spare time, Jerra enjoys reading, hiking, traveling, and spending time with her nephew. Fun facts: Jerra used to be a substitute teacher, babysitter, and mentored young women through her affiliation with Sigma Gamma Rho Sorority, Incorporated. 

10% of annual revenue is donated to ChildHelp, a non-profit organization dedicated to the prevention and treatment of child abuse.